About me
I am a freelance content writer and content marketing strategist who helps small and large businesses as well as publications in financial consultancy, B2B financial services, personal finance, SaaS, Fintech, accounting, and cybersecurity reach their target audience.
If you need financial content that's credible, clear, and commercially focused, I can help you say the right thing, to the right audience, at the right time.
Effective communication is crucial for your company's success, both internally and externally, which is why you need to leverage great business writing skills to convey messages that help you reach your organisational goals.
How I can help
Over the years, my articles on economics, personal finance, financial services, procurement, and supply chain topics have helped small, medium and large enterprises reach their content strategy goals.
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I've helped businesses grow their audience and improve their brand image through written website copy.​​​
Analysing complex data, interpreting it and making it easy to understand by your audiences through data visualisation tools is my strong suite and is helping you gain valuable and actionable insights.
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In my experience, I have conducted pricing analysis for commercial bids to support business expansion and assess supplier
performance, and market research to support content strategies.
On a more personal note
​I am passionate about hiking, trail running, and sky running, so far having explored the mountains in Romania and Scotland but hoping to expand on that.
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During my Master's in Economics and Finance at the University of Leeds, UK, I wrote news articles on topics of interest for students as well as global issues. I interviewed students and university staff on campus and I developed feature articles on economics and social issues for The Gryphon newspaper.
What to expect
When working with me, you can expect a meticulous strategy which ensures that you will outperform competition and acquire your target clients by providing the correct trajectory and type of high-quality content.
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My research and data-driven approach ensures you're making the proper decision. However, our strategy will be adaptable enough to change when you introduce a new product or service, secure finance for a new business, combine with another firm, or discover something unexpected about a shift in your top-tier consumer.
